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David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent: Napoleon Perdis Sophie Clarke- David Jones, General Manager shoes and Accessories Donna Player – David Jones, Group Executive, Merchandise Deb Foreman- David Jones, General manager of Menswear David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models: Miranda Kerr Jason Dundas Jessica Gomes Samantha Harris

Websites

David Jones official website www.davidjones.com.au

David Jones 'Fashion Launch' official website fashionlaunch.davidjones.com.au

Eva Rinaldi Photography

www.evarinaldi.com
日期
来源 Jessica Gomes
作者
Eva Rinaldi  (1971–)  wikidata:Q37885816
 
Eva Rinaldi
描述 澳大利亚攝影師和actress
出生日期 1971年11月16日 在維基數據編輯
出生地点 悉尼 在維基數據編輯
工作地点
權威控制
creator QS:P170,Q37885816

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这幅图片原始出处为Flickr的https://www.flickr.com/photos/58820009@N05/8455054346 ,作者为Eva Rinaldi Celebrity and Live Music Photographer 。经机器人FlickreviewR在2013年2月8日审查后确定为采用cc-by-sa-2.0的协议授权使用。

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